London , England -LRB- CNN -RRB- -- Forty years ago London 's docklands were an industrial wasteland . The shipping companies had moved to deeper waters , factories were left abandoned and poverty was rife .

It 's hard to believe that in just a few weeks the very same East End docks will be transformed into a St Tropez-style luxury marina worthy of the world 's A-list celebrities .

The mega-rich and their superyachts are set to descend on the regenerated Docklands for front row seats to the 2012 London Olympics .

And high-end companies are keen to ensure no expense is spared when catering to their every whim .

The exclusive experience will include helicopter transfers , speedboat taxis , a specially-constructed beach and even pontoons with private jacuzzis .

Watch : The exclusive world of superyachts

`` It will be a mini Monaco , '' Benjamin Sutton from concierge service MGMT told CNN .

`` In terms of location you ca n't get any better . We 're opposite the Excel Center which will be hosting the gymnastics , basketball , wrestling . We 're 5 minutes walk from the Thames Cable Car to the O2 Arena in Greenwich . And the Olympic Stadium is a 10 minute drive away .

`` We have preferential tickets to first class events like track and field . We tailor the package around the individual qualms of the client . Pretty much whatever they 'd expect we can offer . ''

The high-end service comes with a price tag to match . Berths are roughly # 60 -LRB- $ 90 -RRB- a meter per day , with a 70-meter superyacht setting you back a whopping # 58,000 -LRB- $ 90,000 -RRB- for two weeks of the Games .

Celebs set sail

Among the wealthy expected at Wood Wharf , Canary Wharf , St Katharine Docks and Royal Victoria Dock in east London are Chelsea football club owner Roman Abramovich .

The oligarch 's superyacht Eclipse - believed to boast two helicopter pads , 20 jet skis , two swimming pools , hot tubs , a dance floor and a cinema - was previously chartered by music star couple Beyoncé , 30 , and Jay-Z , 42 .

`` There is a rumor that George Clooney will also be arriving , '' Benjamin revealed . Though he was quick to add : `` But we ca n't reveal for sure who is going to be there . Privacy is very important . ''

Watch : Designing superyachts

And when the superyacht owners come out to play , nearby restaurant and club Waterside House will be offering them the exclusive , high-end entertainment they 've come to expect .

A # 1,000 membership will get you into the club 's Black Card lounge for the duration of the Games . It includes access to a specially built 60 meter beach and nightclub where DJ Fatboy Slim is expected to perform .

`` It means by definition that the rest of the marquee is also extremely exclusive . '' Waterside House founder and director Ali Warburton told CNN .

`` These are very , very high-end clientele . We 've got Olympic contestants , oligarchs , ambassadors , celebrities and CEOs of some of the largest companies in the world .

`` Superyacht owners are all over it . They 're all billionaires and there 's only a certain amount of time they can spend on their boat . ''

London 's docklands : From wasteland to luxury

It 's a dramatic transformation for an area which in the 1970s had become a deserted wasteland . In fact , the grim image of a ruined city was the perfect setting for Stanley Kubrick 's 1987 Vietnam war film Full Metal Jacket .

The docklands had originally secured London 's reputation as a great trading city and by the 1930s was the busiest port in the world . But with the emergence of bigger cargo ships in the 1960s , the shipping industry was forced to move to deep-water ports just outside London in Essex .

By 1980 most of London 's docks were obsolete . And it was n't until the London Docklands Development Corporation redeveloped the site in the late 1980s -- including the financial hub of Canary Wharf -- that the docklands was reborn .

Watch : The new home of sailing ?

The Olympic makeover is the latest development for this historic East End heartland -- one which Benjamin predicts could give it a lasting reputation .

`` This is an Olympic-themed platform to launch London as a future destination for superyachts , '' he said .

`` All these boats that used to go to the Med will now see London as a great place to stop off ; a new launching pad for Europe . ''

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London 's docklands to be transformed into St. Tropez-style marina for Olympics

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The East End heartland has been transformed from wasteland to luxury destination

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Superyacht owners George Clooney and Roman Abramovich rumored to stay

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London set to be new `` launching pad to Europe '' for superyacht owners